Frame Bender by The Web Initiative
Your business has outgrown the frame. Build what comes next.
Bend the frame. Keep the standard.
Frame Bender by The Web Initiative maps the cost, friction, and limits of the systems you use today, then compares them with a custom application shaped around the way your business actually works.
Before you begin: information for every project goal
Choose the goal closest to what you want to understand. Frame Bender will tailor the questions and final guidance to that path.
- Cost: Have your software subscriptions, purchases, hosting fees, and billing schedules in mind.
- Performance: Think about slow screens, reliability issues, bottlenecks, and the delays users experience.
- Efficiency: Note repeated tasks, manual handoffs, duplicate entry, and workflows that take too many steps.
- Build a New App: Be ready to describe who will use it, what they need to accomplish, and the capabilities that matter most.
- Review and Improve My Existing App: Consider what the app does today, where it falls short, and which improvements matter first.
- Custom: Select any combination of Cost, Performance, and Efficiency and bring the relevant details for each.
All results are preliminary planning guidance, not final quotes or technical findings. A detailed inspection of an existing app, its workflows, and its code requires separate access, scheduling, and fees based on the work involved. You can schedule that conversation at the end of the assessment.
Start with your goal
What are you looking to fix?
01
Map the current frame
Capture the tools, costs, people, and processes holding your current system together.
02
Find what needs to bend
Compare cost, performance, and efficiency to see where the current setup creates pressure.
03
Shape what comes next
Plan a 2–6 month custom application around your priorities with one full-time developer and transparent $150 hourly pricing.
Interaction experiment · 01
Contained black-hole explosion
Hover anywhere on the button to form the black hole, then click it to trigger an explosion contained inside the outline.
Interaction experiment · 02
Page-wide black-hole explosion
The same hover effect, but clicking breaks the border apart and sends particles across the page before they settle and fade.